Exotic explores our obsession with the lure of distant lands and their promise of the weird and wonderful, the beautiful and grotesque. It decodes how things now considered everyday in Western culture were once considered exotic, such as tattoos, tulips, and images of now commonplace animals such as elephants, parrots, and giraffes.Through a host of evocative images and insightful text, this book shows how the absorption of 'the foreign', through arts, design, architecture, and other cultural elements, has consistently enriched Western society, contributing to its cultural dynamism and artistic energy. Exotic's focus is especially relevant to the modern globalized world in which our engagement with cultures and traditions from around the globe is easier - and potentially more fraught - than ever before.